Service Operation Instructions

Then You can follow the instructions step by step to complete your operations.

Preparations for using the Official Account

Step 1:Sign up for a DeBank Cloud account

Visit: https://official.debank.com/ ,then click the "sign up" button on the top right corner.

Both the registration and login processes are done via Email verification code. We recommend using your organization's group Email ending with your domain address to register for the following reasons:

1)You will be more likely to pass the verification process if your Email address is using your domain address.

2)Using a group Email address to register will help your team share your account with different roles.

For example, let's say I'm a DeBank employee and wish to establish a connection between an official account and any 0x address, I need to register via an Email group [e-mail]. This email group includes the email accounts of colleagues from Debank Cloud's marketing, customer service, product management, engineering, and operations. Hence, all these roles can login to this project console for easier management.

Step 2:Create and verify your organization's account

Official account appears as the formal account of an official Web3 project from the user's perspective, and thus only organzations that have Projects/APPs/protocols etc can apply for verification. (As for individuals who wish to have their own unique identifiers, we suggest minting a Web3 ID to define their account names here: https://debank.com/settings)

Step2-1: Start from the homepage and click on "console" to initiate the application process for creating a new official account.

Step2-2: Click "Create" to enter the page to create an official account.

Step2-3: Fill in the required information on the creation page and submit it.

This verification process primarily focuses on confirming the name of your official account, which should be consistent with the actual project or company name and can not be modified once approved. We employ two methods to verify that the applicant is indeed the owner of the current organization:

1. The current email domain matches the domain of the corporate website (recommended verification method).

2. In extreme cases where the company uses a third-party email service (such as Gmail), we also offer verification via an official Twitter account. You need to retweet specific content using your corporate Twitter, and we will retrieve and match the data.

After completing the initial verification, click on "submit". We will review your application within 7 business days.

Step2-4: Edit your official account's information

Once your account has passed the verification process, it's officially created.

Users can now search for and interact with it on DeBank. You can also check it yourself by following this link: https://debank.com/official-account/<Your Official Account ID> (six-digit numeric code).

While the official account only includes a name at this point, it's essential to better introduce it to Web3 users. Please click on "edit profile" to update details like logo, description, and official link(s) (Provide all links you want to display to your users: Twitter, Discord, Telegram, Site, LinkedIn, etc).

Step3: Top-up

The purpose of topping up the account is to cater to the following scenarios:

1. Utilizing broadcast messages for web3 marketing promotions Organizations can send promotional content to potential 0x address users here, attracting new users to use your products and follow you. This requires the payment of an attention fee to reach these users.

2. Initiating a private chat with a user in the "User Chat" section If the user is not a follower of your official account, your official account will need to pay the user's attention fee to initiate contact.

3. Promoting specific posts on Stream with a top-up, incentivizing users to share posts for greater exposure.

You can perform via clicking the 'Deposit' button on the homepage.

Note: Account top-ups for official accounts are only supported in USDC on Ethereum.

For refund or receipt related questions, please contact us via [e-mail]

Function operation of the official account

1.Broadcast messages-web3 marketing service

Step1:Select your target user lists

1-1:Public address lists

You need to confirm your target users' 0x address lists before sending broadcast messages to them.

Our system provides public address lists, including address list for active Web3 users, address list for users with at least $100 deposits in well-known DeFi projects,renowned collection holders, etc.

You can simply search the project name under the 'Public address lists' tab to find them.

A list of 20 random addresses for verification can be viewed upon opening the list, which gets updated regularly.

1-2:Customized address lists

If the platform-provided address set does not meet your organization's needs, you can create a new one by clicking on "Create Custom Address List".

We recommend keeping at most 20,000 addresses on your list. If you need more addresses, please contact us via Email to help you import more addresses manually.

Simply paste your wanted 0x address lists. You don't need to worry about the data format, even if there are spam fields or duplicate addresses in the pasted content, our system will automatically filter them out and identify the available addresses.

As shown in the following picture, the left picture is mixed with duplicate addresses, amounts, spam fields, etc, and the right picture is the cleaned data.

For complex address list filtering, we suggest using third-party data analysis platforms such as Dune.

Step 2:Create a broadcast task

On the newly opened page, follow the instructions on screen to continue.

2-1:Input your message content

1. Text content, e.g., project introduction, product survey, or potential cooperation (required).

2. Images (optional)

3. URLs (optional)

Then you can click 'preview' to see how it will be displayed on the user's end.

2-2:Select your target user lists

The set of addresses selected here is the "public address list and customized address list".

2-3:Select filter conditions

Set your filters based on your requirements

2-4:Get quotation and make the payment

Each parameter in the Broadcast plan module is described in detail as follows:

1.Eligible Addresses:

These are the total number of addresses that meet the filter criteria, and all duplicates are automatically removed by the system.

2.Number of addresses planned for broadcasting:

Normally, this figure will equal the number of eligible addresses.However, considering the limited budget of some organizational campaigns, you may select a certain number of addresses from the eligible list for broadcast. We'll explain more about this parameter later.

3.Broadcast cost for all planned addresses:

Again, under normal circumstances, this is the sum of the attention costs for all addresses that meet the filter conditions. But if your planned broadcast number differs from the number of eligible addresses, we'll use an algorithm to select the optimal address list that meets your planned number, and calculate the sum of their attention costs.

4.Advance Payment Ratio (10%-100%) & Payment Amount:

This ratio is designed to reduce prepayment costs for advertisers without affecting ad effectiveness.

Payment amount = Advance Payment Ratio * Broadcast cost for all planned addresses. Advertisers only need to pay attention costs for users who have read the message. If users do not login DeBank to check the message within 7 days, we will refund the corresponding costs to the official account after the 7-day settlement day.

This means that the actual amount advertisers need to pay will be less than the broadcast cost for all planned addresses. We allow advertisers to pay only a certain percentage of the cost (10%-100%) in advance. Even if you choose 10%, we will still send messages to all the addresses planned for broadcast. However, as users log in to DeBank and read the messages, the prepaid amount will be gradually deducted. When the sum of attention costs for users who have read the message exceeds the 10% prepayment amount, the messages for the remaining unread addresses will be automatically withdrawn, and the group sending task will automatically enter the settlement stage. Therefore, if your budget allows, we recommend setting a slightly higher ratio.

Example use case for configuring the "Number of addresses planned for broadcasting" parameter:

Suppose the project party has 50,000 qualified addresses and a corresponding advertising cost of $40,000, but only has a budget of $1,000. Even with a 10% prepayment ratio, the amount would not be enough.

In this scenario, the number of planned addresses for the broadcast could be set to 10,000, with a corresponding prepayment ratio of 10%, requiring only $1,000 for the broadcast.

After the broadcast, the system will automatically select the best 10,000 addresses from the 50,000 qualified addresses and withdraw the messages for the remaining unread addresses once the number of users read reaches the $1,000 prepayment.

Here's the FAQ for the "broadcast messages" process:

1.What is a reasonable prepayment percentage?

There is no one-size-fits-all answer.

It mainly depends on whether the target address belongs to DeBank's active audience.

Historical data shows an average read rate of 14.29% for all platform activities, with individual official accounts ranging from 1.36% to 42%.

For example, a campaign targeting "Active Web3 users" may see a read rate exceeding 30%, while those targeting "Aave V3 users with over $100 deposit" and "LIDO users with over $100 deposit" may see a rate around 9.88% and 1.81% respectively.

For official accounts that need to reach tens of thousands of addresses but unsure of the prepayment rate, we suggest testing with a smaller set of addresses before setting the full-scale dispatch percentage based on the data results.

2.What if I set the "prepayment ratio" too low and my remaining unread addresses are being recalled ?

Don't worry, when the prepayment is insufficient and triggers a message recall, we will send an email to the registered email of the organization account, as shown below:

On the detailed statistics page of each settled broadcast task, you can click on "Resend to unreceived addresses", and we will automatically create a broadcast task for you and match the collection of addresses that did not receive the notification this time, allowing for a quick resend."

3.How to handle the situation when the same addresses may receive multiple marketing messages from different tasks, possibly disturbing users?

For completed tasks, the task detail page will feature an "Export the list of received addresses" button under "Data Details". Clicking on this will automatically export a list of users who have viewed the notification in this task. You can check this in the "Customized address lists", and exclude these users when creating a new task, as shown in the case.

Step 3: Viewing Campaign Data

To examine the conversion results of your broadcast messages, navigate to [Broadcast Messages - Specific Message - Details - Data Details].

This allows you to see how many addresses received the notification, how many have read the message, and how many replied to the organization. Clicking the "user replies" link enables real-time chatting with users.

In addition to the basic exposure, read, and reply stats for each message, many followers actively follow the organization. Historically, a well-crafted product introduction message can achieve a follower rate of over 50% among its readers. Thus, broadcasting messages is a vital way for organizations to gain web3 followers.

To view current followers data of your official account, you can check the Information page or search for your organization on (https://debank.com/hi) where you'll find the number of followers and their asset details.

2.User communication - User chat

The User Reply feature serves as an official customer service ticket system for official accounts. 0x users can proactively reach out to you for product inquiries, feedback, or suggestions. Moreover, you, as the project party, can use this feature to proactively reach out to any user you wish to connect with. The current payment logic for official accounts to send messages is as follows:

• All messages sent to official accounts by users are free of charge.

• Messages sent by official accounts to their own followers are unlimited and free.

• For official accounts to send messages to non-followers, they need to pay the attention fee set by the user, usually $1. If the user checks the message within 7 days, they receive the attention fee. If not, the fee will be fully refunded to the official account.

3.Follower management -Stream

Once an official account has garnered a significant followers base, interaction with followers via stream becomes possible.

Organizations can synchronize product updates, activities, notices and more with their followers. When followers view the stream on DeBank (https://debank.com/stream), they can see these notifications.

Compared to traditional social/information platforms, here you can see real 0x address interactions such as reads, comments, shares, and even asset status related to your posts.

You also have the ability to retract a post, engage with active commenters, and more. If the organization wants to comment or share other users' posts, simply copy the DeBank post detail link to the input box, click on "go to comment/share", and proceed on the detail page.